Founded in 2011 by Hina Mirza, a British designer originally from the UK, Hina Mirza was created with a vision to bring a fresh perspective to Pakistani fashion—combining contemporary Western silhouettes with the elegance and heritage of Eastern design.

After studying at the University of the Arts London, Hina followed her passion for fashion, designing collections that celebrate effortless style, comfort, and individuality. Today, the brand specialises in modern everyday wear, creating versatile pieces that transition seamlessly from casual daytime dressing to elegant evening occasions.